Nearly 20 years ago, Viceroy opened on Ocean Avenue in Santa Monica as the inaugural property for the brand. Since then, Viceroy Hotels and Resorts has expanded its portfolio to destinations across the Americas, with hotels in the pipeline in Portugal, Serbia, Panama and Colombia. And now— to celebrate its 20th birthday— the Victory Santa Monica has embarked on a $21 million renovation.
A stone’s throw from the beach, the 162-room hotel has been an anchor in the seaside city for two decades. The project thus aims to bolster Viceroy’s position in Santa Monica’s growing luxury hotel scene with a complete design overhaul by EDG, the San Francisco-based design firm behind hotels like the Ojai Valley Inn and Fairmont Singapore. Expect to see an impressive art collection and original twists on mid-century modern decor. The public spaces will get a new look exuding the city’s creative energy; the idea is to draw locals to hip hang-outs that will serve as a community hub. The fitness room, meeting space, and poolside experience will also be revamped.
The Viceroy Santa Monica will remain open during the first phase of the remodel, which is expected to wrap in June 2020. At that time, the hotel will show off a new arrival, lobby, restaurant, outdoor patio and indoor-outdoor bar-lounge that wraps around the building. There will also be six pilot hotel rooms in both “beach” and “urban” styles. Note that during the renovation some public spaces, including restaurants, are closed. In-room dining will be offered instead.
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